With the boom of corporate social responsibility programs in companies, and the ever-growing number of expansive political movements making headlines, one might think that social responsibility has to have massive impact and result in huge transformation.
Sitting in front of your computer, just back from a relaxing holiday, you scroll through the volumes of emails which have accumulated while you were away. You open one up from your boss and you read the words, “How come you and your team can’t seem to get this right?”
Mark, a former client of mine, was a 35-year-old marketing director on the fast track. Being type-A personality, he was driven for success. But Mark was not winning much favor from his employees — they found that his feedback was often given in a drive-by, “hit-and-run” manner and left them feeling like roadkill.