After visiting Arches National Park, I couldn’t stop thinking about the power of time—how it sculpts, shapes, and stretches what seems solid.

Then I arrived at Bryce Canyon… and the story deepened.

Here, the rocks aren’t graceful arches. They’re jagged, towering spires called hoodoos. According to Paiute legend, these hoodoos were once people—turned to stone as a consequence of their actions, frozen in place for eternity.

And I thought: how many of us are doing the same?

There are certain life experiences that are forever etched in our memories.

For me, one such memory occurred in April of this year - just a few short months ago.

I am out on a snorkeling adventure in the beautiful blue green waters of Key West, and excited to see some cool tropical fish. I've been snorkeling many times, so I am not in the least bit apprehensive.

In the course of a week, I hear on average 30 people talk about their businesses. Of those 30, virtually none of these professionals are using stories to paint a picture of what they do. It is one huge missing opportunity to win my business, build trust, or entice me to send referrals.