Who Lives, Who Dies, Who Tells Your Story
The other day, a friend of mine was sharing with me how in her family everyone takes turns interviewing her elderly Mom. Mom shares all her favorite stories and memories. From her sharing, they learn so much about relatives they never got to meet. My friend says its pure gold. In this way, family stories live on and on.
Similarly, in our family, we love to share stories, and pass them along, sometimes improving on what was, maybe embellishing a bit, but always maintaining the essence of special moments in our lifetimes.
Stories Matter! They inspire, they connect us, and for business owners and leaders, they drive action…and often, sales!
My friend Shannon and I hosted an interactive clinic, “Crafting Narratives That Create Buyers”. We gathered a few fellow business owners to explore interactive storytelling techniques on Zoom.
The creative juices flowed among our guests and they were inspired about using their stories in their business to deepen relationships and double revenue.